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Once-In-A-Lifetime Chance to Kick-Off 2015 Winter Classic

12/12/2014, 10:45am CST
By From releases

CANTON, Mass., Dec. 12, 2014 /PRNewswire/ -- Today, BOKS (Build Our Kids' Success) announces a partnership with OMAZE, a leading fundraising platform, to bring one lucky sports fan and a guest to Washington, D.C. to witness the greatest NHL® game of the season – the 2015 Bridgestone NHL Winter Classic®. Hockey fans and sports enthusiasts can enter to win this once-in-a-lifetime experience, by making a donation for as low as $10 on or by entering through our website. Funds raised will support BOKS, a free before-school physical activity and nutrition program aimed to get kids moving in the morning and their brains ready for a day of learning. 

The Bridgestone NHL Winter Classic® is one of the biggest sporting events of the year, and BOKS is offering a VIP experience for this year's showdown between the Chicago Blackhawks® and the Washington Capitals®. Now through December 23, 2014, fans can get in on the action by visiting to buy one or more entries and be automatically entered for a chance to win. One lucky winner and a guest will receive a trip to:

  • Watch the Chicago Blackhawks and Washington Capitals practice
  • Have a meet-and-greet with NHL players Andrew Shaw, Jeremy Morin, Karl Alzner and NBC color commentator Eddie Olczyk
  • Two tickets to the 2015 Bridgestone NHL Winter Classic
  • Access to the post-game media press conference

Winners will be announced via email, FacebookTwitter and on or around December 24, 2014.

"We are ecstatic to partner with OMAZE to give sports enthusiasts access to the Bridgestone NHL Winter Classic," said Kathleen Tullie, founder of BOKS.  "The Bridgestone NHL Winter Classic focuses on being active, and through this effort, we hope to get more kids moving and ultimately help increase the number of schools enrolled in the BOKS program."

An initiative of the Reebok Foundation, BOKS aims to help improve kids' academic performance and overall health by promoting physical activity and nutritional knowledge as a way to jump start children's brains and better equip them for learning. BOKS provides two 12-week sets of curriculum recommended to be run three days a week for 40 minutes before-school.

"Sports have always been an important part of my life, and I learned early on the positive impact that being active can have on your mind and body," said Andrew Shaw. "BOKS plays a key role in getting more children moving in the morning.  I am honored to help get more schools and communities involved in this program and have a direct influence on the health of our youth."

BOKS, currently in more than 1,200 schools worldwide, was started by a group of moms in 2009 who were inspired by Dr. John Ratey's book, Spark, which provides compelling evidence that exercise will supercharge mental circuits to beat stress, sharpen thinking and enhance memory in kids. Dr. Ratey states that "exercise is the single most powerful tool to optimize the function of our brains." The BOKS team has shared the stage with First Lady Michelle Obama to promote the benefits of being active and has forged important alliances with organizations like Let's Move Active SchoolsChildObesity180Alliance for a Healthier GenerationAmerican Alliance for Health, Physical Education, Recreation and Dance and Partnership for Healthier America.

Testimonials support the fact that students who participate in the BOKS program at schools around the country have experienced increases in attention level in class, among other positive health benefits. Recent studies conducted by the National Institute of Out-of-School Time (NIOST), on behalf of BOKS, validate that exercise, especially before-school, can have an impact on both classroom performance and behavior. NIOST results showed children who were physically active improved significantly more than their peers on assessments of working memory.*

For more information about BOKS and to find out how schools can get involved, visit, the BOKS Facebook page or the BOKS Twitter handle. To participate in the 2015 Bridgestone NHL Winter Classic contest, visit

About BOKS (Build Our Kids' Success) 
BOKS, Build Our Kids' Success, an initiative of the Reebok Foundation, is a free before-school physical activity program.  BOKS was founded on the principle Active Kids = Active Minds, and was created by a group of moms after reading Dr. John Ratey's book Spark, which states that "exercise is the single most powerful tool that we have to optimize the function of our brains." The goal of the BOKS program is to enhance academic performance and the overall health of kids through physical activity. The program, run by moms, dads, P.E. teachers and all other types of volunteers in local communities, is simple to implement. BOKS is currently in more than 1,200 schools around the world. To bring BOKS to your community, please visit for more information.

About OMAZE 
Founded by writer/filmmakers and friends from college, Matt Pohlson and Ryan Cummins, Omaze is an online charity platform that gives anyone the chance to win once-in-a-lifetime experiences that also support remarkable causes for donations that begin at $10.  Omaze has worked with top actors, musicians, and athletes around the world including George Clooney, Ben Affleck, Matt Damon, Lady Gaga, Will Smith, George Lucas, Jennifer Lopez, and Phil Jackson, to name a few.  For more information, please

NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo is a trademark of the National Hockey League.  NHL and NHL team marks are the property of the NHL and its teams.  © NHL 2014.  All Rights Reserved.

*BOKS Natick Multiyear Research Study conducted by NIOST in December, 2013 


SOURCE BOKS (Build Our Kids' Success)

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